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IB English B · Mass media

Article

Inform and engage through audience-aware writing.

Write for the situation

Audience

school-magazine readers

Purpose

Inform and engage

Register and tone

Accessible and engaging; adjust formality to the publication

Avoid

A diary of events with no angle for readers

Conventions that help the reader

A relevant headline; an opening that engages the readership; developed paragraphs; a purposeful ending. These are adaptable guidance: task, audience and purpose decide the choices.