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IB English B · Mass media

Opinion column / editorial

Persuade a public readership through audience-aware writing.

Write for the situation

Audience

readers of a school or community publication

Purpose

Persuade a public readership

Register and tone

Engaging and assertive, with fair treatment of alternatives

Avoid

Strong feelings without a developed argument

Conventions that help the reader

An identifiable issue and stance; reasons and examples; consideration of objections; a purposeful conclusion. These are adaptable guidance: task, audience and purpose decide the choices.