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IB English B · Professional

Cover letter

Apply for a role and demonstrate fit through audience-aware writing.

Write for the situation

Audience

a recruiter or programme coordinator

Purpose

Apply for a role and demonstrate fit

Register and tone

Professional, direct and evidence-based

Avoid

Repeating a CV without explaining fit

Conventions that help the reader

Appropriate greeting; identification of the role; relevant evidence; fit with requirements; courteous close. These are adaptable guidance: task, audience and purpose decide the choices.