Apply it to Poster or infographic text:
How the text works
Purpose, shape and language.
Purpose: Communicate key information quickly through words and visuals
Common forms: Science poster, campaign, public information
Typical structure: Title and key message → grouped short sections → evidence or action → source note
Language features: Headings; labels; concise noun groups; numbers; action verbs
Tone and register: Plain, accurate and audience-aware; explain technical language in limited space.
Teaching guidance
Draft the message before designing. Give each panel one job and check that visuals clarify rather than decorate.
Quick learner checklist
- □ The opening makes the purpose clear: Communicate key information quickly through words and visuals.
- □ Each part has a clear place and moves the reader towards the purpose.
- □ The language features, tone and level of formality fit the reader and situation.
- □ I have checked the details, paragraphing and punctuation before sharing.