Apply it to Social media post or caption:
How the text works
Purpose, shape and language.
Purpose: Share information or a viewpoint with a networked audience
Common forms: School update, campaign post, image caption, community notice
Typical structure: Opening point → essential context → detail or evidence → question or next action
Language features: Concise phrasing; direct address; carefully chosen tags or links; image description where needed
Tone and register: Platform-aware and readable; do not assume informality means careless or unsuitable language.
Teaching guidance
Make the post understandable when separated from its image. Check claims, permissions, accessibility and whether the audience is clear.
Quick learner checklist
- □ The opening makes the purpose clear: Share information or a viewpoint with a networked audience.
- □ Each part has a clear place and moves the reader towards the purpose.
- □ The language features, tone and level of formality fit the reader and situation.
- □ I have checked the details, paragraphing and punctuation before sharing.