Apply it to Leaflet or brochure:
How the text works
Purpose, shape and language.
Purpose: Inform, guide or promote something for a particular audience
Common forms: Visitor guide, school information leaflet, event brochure
Typical structure: Title and purpose → short grouped sections → practical details → action or contact
Language features: Headings; concise paragraphs; labels; imperatives; audience-specific vocabulary; visual hierarchy
Tone and register: Clear, welcoming or persuasive as needed; match the formality to the organisation and audience.
Teaching guidance
Make each panel answer a reader question. Keep logistics easy to find and make promotional claims accurate.
Quick learner checklist
- □ The opening makes the purpose clear: Inform, guide or promote something for a particular audience.
- □ Each part has a clear place and moves the reader towards the purpose.
- □ The language features, tone and level of formality fit the reader and situation.
- □ I have checked the details, paragraphing and punctuation before sharing.