Apply it to Advertisement:
How the text works
Purpose, shape and language.
Purpose: Attract attention and influence an audience to act or choose
Common forms: Print or digital advert, campaign message, public information promotion
Typical structure: Hook → need or benefit → supporting detail → call to action
Language features: Slogan; evaluative language; direct address; imperatives; visual-text links; evidence for factual claims
Tone and register: Promotional and audience-specific; distinguish playful persuasion from factual public information.
Teaching guidance
Ask who benefits from the message and what evidence supports its claims. Notice how image, layout and wording work together.
Quick learner checklist
- □ The opening makes the purpose clear: Attract attention and influence an audience to act or choose.
- □ Each part has a clear place and moves the reader towards the purpose.
- □ The language features, tone and level of formality fit the reader and situation.
- □ I have checked the details, paragraphing and punctuation before sharing.